This is the era of e-commerce. More and more businesses have started to sell their products online. The trend of online shopping has gone mainstream. In such a scenario, it is not viable to miss out on the e-commerce side of things. That is why; businesses are looking to set up an e-commerce store to capitalize on the online spending habits of consumers. The important thing which you need to search for when you want to set up an online store is the e-commerce platform which you will use. There are a few names in the industry. One name which you will often hear is Shopify. It is the most versatile and customizable e-commerce platforms out there. The next option which we will discuss today is Wix e-commerce. Wix e-commerce is the new kid on the block. We will compare Shopify vs Wix e-commerce on different parameters to find out which one is better.

 

Shopify vs Wix e-commerceShopify

Store functionality-Shopify vs Wix e-commerce

Shopify and Wix e-commerce both have the basic features which you need to run your store. However, the store management of Shopify is much better. It allows you to create super clean product pages where the products are the focal point. Thus, regarding store functionality, Shopify is undoubtedly better.

Score:

Shopify: 4

Wix: 2

Shopify vs Wix e-commerce

Inventory management-Shopify vs Wix e-commerce

When it comes to inventory management, both of them are almost equal. Shopify, however, has a slight edge with an adequately organized inventory management interface. It allows you to access the product creation page, and inventory tab right away. It uses the same module to do so. In one of the recent updates, Shopify even added a search bar on top to make it easy for you to find products on the dashboard.

Thus, it is less time consuming to manage your inventory on Shopify.

Score:

Shopify: 2

Wix: 1

 

Coupons:

Coupons are the best way to drive traffic to your e-commerce store. That is why this functionality is more important than ever. Both Wix e-commerce and Shopify offer coupon functionality. There is not much difference between the two when it comes to this functionality. Therefore, concerning coupons and discount codes, it is a tie.

Score:

Shopify: 2

Wix: 2

 

 

 

Payment gateway options:

It is essential to provide a whole host of options to your customers when it comes to payment gateways. The larger the number of payment gateway options, the less will be the cart dropouts. Your conversion rate will be on the higher side. When you look at Shopify, it has on offer over 70 different payment gateways including the most popular ones like Paypal, Authorize.net, and Stripe.

Unfortunately, the tender age of Wix makes it lose on this parameter. It offers only 17 payment gateways, but the famous three are on offer. Nonetheless, the e-commerce platform which provides the most payment gateways wins.

Score:

Shopify: 8

Wix: 3

Templates and Themes:

Shopify solely focuses on the e-commerce side of things. The themes available on Shopify are perfect for a wide variety of e-commerce stores. They are very flexible and customizable. Using theme editor, you can customize them exactly as per your requirement.

When you look at Wix, there are 100 ?themes. The numbers of themes aren?t the same as Shopify. T Most of the themes are niche specific like furniture and jewelry etc….

But most of the good Shopify themes are paid and you need to purchase them separately.Not only that it has great clean free themes like Brooklyn.

If you want to open an e-commerce store in any other niche. Thus, Shopify is a clear winner in this aspect.

Score:

Shopify: 5

Wix: 1

 

Add-ons:

One of the main problems with Wix is that it is not just an e-commerce store. It is focusing on being a web-based platform as well. That is why, even though the number of add-ons and apps available in the Wix App Store are on the higher side but only a handful of them cater to e-commerce stores.

When you compare this with Shopify, you will realize that there are many add-ons and apps which you can use to make your store much better. But most of the Shopify add-ons have to buy separately or some of them are completely free. Most of the Shopify apps can increase your conversions.

Shopify: 8

Wix: 2

Multilingual capability:

Finally, there is a feature in which Wix scores higher than Shopify. It is a compelling multilingual app. You can convert your e-commerce store into any of the supported languages. On the other hand, Shopify does not target this functionality at all. There are a few themes with support two languages, but most of them do not.

While most of us expect the stores to be in the English language but there is an audience for stores in their native language. Thus, this is a useful feature to have.

Score:

Shopify: 2

Wix: 3

SEO features:

SEO is pretty crucial for any e-commerce store. With the help of SEO, you can drive your visitors to e-commerce stores. It will help you gain conversions. As you can also help you increase consistent visitors. That is why it is essential to choose an e-commerce platform which offers you the options to modify the SEO settings of your store.

When you compare Shopify vs Wix e-commerce in this regard, it is tough to come out with a winner. Both the platforms offer you the ability to customize the SEO settings. Moreover, both the platforms create metadata and basic SEO parameters for your product and store pages. The platform also pings the search engines whenever you post a new product or create any new page on your e-commerce store. Thus, in this regard, it is a tie.

Score:

Shopify: 2

Wix: 2

 

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Blogging Features:

Blogging can help you use content marketing to make your store popular. That is why blogging is necessary for your e-commerce store.

When you look at the blogging interface of both the platforms, Wix e-commerce has a slight edge. However, both the platforms offer you the basic blogging functionality which allows you to use content marketing to your advantage. When you look at Wix, an advantage which it has is, it offers you drag-and-drop feature for the design. You can create a beautiful blog rather than just a bland one or the one which is on offer by your theme or template. Thus, when it comes to blogging features and customization, Wix is a winner.

Score:

Shopify: 1

Wix: 5

Customization:

Shopify is one of the very few e-commerce platforms which allow you to modify each and everything about your store. It is very friendly to developers. The drag-and-drop feature allows you to customize your stove without any coding knowledge. In case, you want to opt for complete customization; you can use liquid programming language by Shopify. Many developers can help you modify your stores. In most of the cases, the drag-and-drop features are more than enough to customize your store. Thus, customizing Shopify is not a problem at all.

Wix also provides you with the interface where you can easily drag and drop the various features. The themes are however pretty basic. That is why customization might be needed. The problem is that since Wix is a newer platform, the numbers of developers are on the lesser side. Thus, customized development might be expensive. When it comes to customization and design, Shopify is the winner.

Score:

Shopify: 5

Wix: 4

Shopify vs Wix e-commerce

Shopify Themes

 

Ease of Use:

Both the platforms cater to the audience which has a little to no technical knowledge. Wix also offers drag-and-drop features like Shopify. You can use various templates in both the platforms. T

Shopify is catering to the e-commerce side of things, and therefore, each and everything gears towards that market. Thus, when it comes to ease of use, Shopify is a much better option as you might not need customization at all.

Score:

Shopify: 5

Wix: 2

Cost:

On the face of it, the plans of Wix start lower at $16 per month. That is the better option for newbies.

Shopify, on the other hand, starts at $ 29. One thing which you have to however keep in mind is That Shopify design and customization options might minimize the need of hiring a separate developer. In the longer term, Shopify can save you a significant amount of money as it offers various customization options. You can do the customization on your own without hiring a developer.

Concerning pricing, Wix might be a winner, but when you look at the long term course, Shopify is more affordable due to the various functionalities included in the package cost.

Score:

Shopify: 5

Wix: 1

Verdict: Shopify is the winner !

In the comparison of Shopify vs Wix e-commerce, Wix is emerging as the winner for newbies. It scores on multiple factors over wix e-commerce. There is no confusion between these e-commerce platforms. If you are on the fence between Shopify vs Wix e-commerce, you should go with Shopify without an idea of doubt.

But its your choice to choose what you prefer.If you need Shopify 21 day trial you can take it.Please read how to get shopify 21 days trial!

 

 

 

 

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